H & H Custom Inc. is a family owned business founded in 2007.  We are located in Northern Wisconsin about 30 miles from the World Famous Bois Brule River.  We are first and foremost rod builders, and we offer our services to all our customers.  Years of fishing the Midwest during all 4 seasons has taught us a few things:

1. We hate using mass produced Ice Rods made in China.

2. There is nothing like the look and feel of a Custom Built Rod.

3. The only thing better than a Custom Rod is a Custom Rod you build yourself.

4. Fly rods with snake guides don't work very well when you are drifting spawn bags. 

5. It's hard to fish the Manistee River with a fly rod. 

6. A Custom Built Rod should never cost you an arm AND a leg.

        We used these experiences to form our business plan:

1A. Offer Custom Ice Rods and Ice Rod Kits, so you don't have to use a generic, mass produced rod.

2A. Provide Custom Built Rods at a factory rod price.

3A. Prepare Custom Rod Kits for the novice builder or old pro alike.

4A. Design Fly Rods and Kits using single foot ceramic fly guides for spawn and yarn fly drifting.

5A. Build Custom Rods and Kits in longer spinning models for the bigger steelhead rivers.

6A. All at prices we can all live with!